Graphic Designer Turned UX Designer.
I spent ten years as a Graphic Designer learning how to make visuals and information feel effortless. Now, as a Senior UX Designer, I use that same eye for clarity to shape web experiences that actually convert.
My sweet spot is helping your team bridge the gap between creativity and optimization on lead-generation and brand-driven websites.
How I Elevate and Optimize Web Experiences.
When a website isn't converting or feels clunky, I use a simple and repeatable framework to uncover the real problems and build a clear path forward.
1. Audit
I jump into the data, review your heatmaps and user recordings to pinpoint where users are getting stuck or dropping off.
2. Design
I map out wireframes and user flows that bridge the gap between what your users need and what your business goals demand.
3. Optimize
I test, tweak, and refine based on real user behavior and data until the experience feels effortless and the conversion numbers go up.
The Tech Stack I Use to Shape Web Strategy.
Figma
Adobe Creative Suite
Hotjar
Google Analytics
Google Gemini
How I Use AI in My Process.
I treat AI as a collaborative partner. I use it to speed up research insights, analyze competitor trends, quickly draft copy for wireframes and presentations, and brainstorm A/B tests. It helps me work smarter and optimize faster.